Indoor Digital Signage Solutions

Certainly, when contemplating the implementation of a digital signage solution for your establishment, it’s imperative to define the specific objectives and content you intend to showcase. To assist you in this process, we’ve outlined a series of questions below:

For those considering the utilization of a Digital Menuboard:

1. Will the screen dimensions adequately accommodate the visibility of menu items for your customers within their typical standing positions?
2. Are you planning to display a comprehensive list of all your menu offerings on the digital menuboard?
3. How many distinct menus do you intend to rotate through, if applicable?
4. Will there be a dynamic, time-based alteration of your menu content?
5. Are you interested in incorporating images alongside text for enhanced visual appeal?

For those seeking to utilize digital signage for advertising purposes:

1. What provisions are in place for modifying the advertising campaign content as needed?
2. How do you plan to manage and control the slideshow of your advertising content effectively?
3. Have you ensured compatibility between your display screen and the advertising content, ensuring seamless integration?

These deliberations are fundamental in tailoring a digital signage solution that aligns precisely with your specific requirements and objectives.

Now that you have determined the intended purpose for your screen, the next crucial consideration is selecting the appropriate size. Screens are available in a diverse range of dimensions, encompassing standardized LCD screen sizes, starting from 22″ and extending up to 105″. Additionally, there are options for customized LCD TV Walls and seamless LED screens exceeding 150″ in size.

As a general guideline:

1. 32″ LCD Screens – Ideally employed for showcasing close-up details of menu items and advertising within a proximity of a few meters.

2. 43″ – 55″ LCD Screens – Suited for medium viewing distances, typically up to 5 meters, and commonly used for displaying advertising content and menus.

3. 65″ and larger LCD Screens – Preferred for far-reaching viewing distances, such as window displays or screens strategically mounted at elevated positions within a store.

4. LCD TV Walls – These are intended for presenting videos on shopfront windows or serving as a focal point within a store. It’s important to note that TV Walls may have visible break lines between individual screens; however, current trends have seen these break lines minimized to as little as 3.5mm.

5. 150″ LED Screens – These are particularly suitable for applications where a seamless, uninterrupted display is paramount. LED screens offer a digital signage solution that is not confined by break lines, enabling limitless possibilities for the presentation of digital content.

Selecting the right screen size in accordance with your specific requirements ensures an effective and visually impactful digital signage solution.

Now that you have identified the types of screens and their respective sizes that align with your requirements, the next crucial step is determining the optimal placement for your screens. Several key considerations come into play when installing your screens:

1. Mounting Options – Your first decision involves selecting the mounting location, whether it be on the wall, in a storefront window, or suspended from the ceiling. This choice necessitates the careful selection of appropriate mounting equipment.

2. Wall Mounting – Assess whether the structural integrity of your chosen wall is sufficient to support the weight of your digital screens or video wall. Additionally, consider if there will be adequate ventilation to dissipate heat generated by the screens or video wall.

3. Power – Verify the availability of power at the designated mounting location for your digital signage. Ensure that the power supply is robust enough to accommodate the demands of your chosen video wall size.

4. Foot Traffic – Evaluate whether your digital signage placement optimally captures the attention of your target audience, maximizing the visibility and impact of your content.

5. Vandalism/Breakages – Carefully assess the vulnerability of your screen’s placement to potential breakages or acts of vandalism. Implement appropriate protective measures to safeguard your investment.

The strategic positioning of your screens, coupled with a thorough evaluation of these factors, is pivotal in ensuring the effectiveness and longevity of your digital signage solution.

Now that you have successfully generated your content, whether it comprises an elaborate advertising campaign featuring images and videos or a meticulously designed menu board showcasing daily specials, the question arises: How do you go about deploying this content onto your display screen?

You face a pivotal choice between utilizing cloud-based software for accessing, creating, and editing your content or simply inserting a USB memory stick into your screen and hoping for a seamless outcome.

Several key considerations can assist you in making an informed decision:

1. USB Memory Sticks: These prove invaluable when your content, whether advertising materials, menus, videos, or displays, is not subject to frequent alterations. For instance, a cafe’s fixed menu or a takeaway establishment with a consistent scrolling menu benefits from this approach. The content is generated by a content creator, transferred onto the USB memory stick, and subsequently inserted into the screen, leveraging the onboard media player for display purposes. An internet connection is not a requisite in this scenario.

2. Restaurant Scheduling Requirements: If you run a restaurant that necessitates a scheduling system for managing lunch and dinner menus, your choice hinges on the sophistication of your display screen. Advanced advertising screens offer a simple scheduling system, while others lack this functionality. For screens lacking scheduling features, it is advisable to employ a dedicated media player. In cases where content remains static and requires infrequent modifications, internet connectivity is not imperative. However, if content updates are frequent, establishing an internet connection is highly recommended.

3. High Update and Advanced Scheduling Needs: If your requirements encompass high-frequency content updates and advanced scheduling demands, opting for a dedicated cloud software or media player system becomes paramount. This choice ensures that your specific needs are met effectively. In such instances, an internet connection is essential to facilitate continuous content updates for screens, applications, or media players.

It’s important to acknowledge that Content Management Systems (CMS) are not uniform, much like screens vary in quality and capabilities. Selecting the right CMS is instrumental in achieving successful advertising campaigns and menu systems, while the wrong choice can lead to frustrating and exasperating experiences.

Our CMS systems have been meticulously designed with the end user in focus. They seamlessly integrate usability, user-friendliness, and operational efficiency, enabling our customers to not only create compelling content but also ensuring reliability and security.

If you currently have existing screens, our media players and controller cards provide a seamless transition to our CMS. This enables you to join our extensive clientele, granting you complete control over your digital signage and enhancing your overall signage management experience.

Now that you have identified the specific signage or screen, content, and CMS you intend to implement, the next crucial consideration revolves around the type of connection to your signage or screen.

1. Direct Connection: This involves the installation of a network cable that directly links your sign, media player, or screen to your network infrastructure. It is important to note that the cost of running this cable can escalate significantly, particularly for outdoor installations.

2. WIFI Connection: In this scenario, your sign, screen, or media player connects to your own Wi-Fi network. However, it is imperative to ensure robust Wi-Fi coverage. Keep in mind that outdoor signs are enclosed within aluminum casings, which can attenuate the Wi-Fi signal.

3. Point-to-Point Wireless Bridge: This entails the deployment of a pair of sender/receiver antennas within your existing network. These antennas create a wireless bridge between the network router and the sign, screen, or media player. This method is effective for distances of up to 1 kilometer when there is a clear and unobstructed line of sight.

4. 4G/5G Mobile Connection: With this approach, an outdoor 4G/5G mobile modem is installed to establish direct internet access. This obviates the need for wiring and bypasses any pre-existing network infrastructure.

* Please note that due to regulatory changes within several state Education departments, including Western Australia, New South Wales, and Queensland, the implementation of new signage into existing school networks is no longer permitted. Please check with your state educational IT departments for the addition of digital signage into your school’s network. 

Media Players and Apps largely depend on the signage system you decide upon. Signage Screens such as Sony allows for the installation of Android Apps, whilst other screen brands pushes for customers to use their CMS and software. 

Media Players – Customisable for all apps and CMS, these can be either Windows based or Android players. 

Apps – Android Apps and custom CMS apps can be downloaded and operated on systems that run on Android OS. However there are quite a number of draw backs on this, as software updates are not as readily available.

CMS Media Boxes – there are a number of CMS providers that offer media players that link back into their CMS servers, these are basically Android media players with CMS apps installed. 

Which system should you choose? These will all come down to what CMS you prefer, what hardware you have chosen and what processing powers on the media players you require. 

With every aspect of your hardware, software, and network considerations in place, the final piece of the puzzle necessitates a thorough examination of the warranty and post-sales support provided by your chosen supplier.

Managing warranties for indoor digital screens typically proves to be straightforward, as manufacturers typically offer direct support. Renowned brands like Samsung and LG are noteworthy for their commitment to onsite warranty services, where skilled technicians promptly attend to your location to address any screen-related issues.

It is crucial, however, to be attentive to the varying categories of screen usage. These categories, often denoted as 10/5, 16/6, or 24/7, specify the daily hours during which screens display content and the number of days per week they are operational. Each screen incorporates a data collection system to monitor compliance with its intended usage parameters.

Moreover, it is important to recognize that warranties may not encompass damages arising from environmental factors such as moisture, heat, or airborne particles. Therefore, the precise placement and environmental conditions surrounding the screens assume paramount importance.

Outdoor screens represent a distinct category altogether, engineered to withstand environmental effects up to IP65 standards and operate efficiently even in temperatures as high as 65 degrees Celsius. Our outdoor signage solutions offer a choice between 12-month and 24-month warranty options, ensuring comprehensive coverage for your outdoor signage needs.